Social Media for Business Training

Business may not be the first thing that springs to mind when it comes to social media, but as our lives have been changes by the ever-growing use of the internet, the boundaries between our personal and business communication are much less clear.

The majority of the developed world now use the internet (around three quarters) and social media has become a very important business marketing tool with over 90% of businesses with an in-house marketing department using social media for marketing purposes. Some of the statistics may surprise you, such as 43% of those aged 20-29 spend more than 10 hours a week on social media websites.

Social Media for Business Training

Social Media for Business Training

In order to utilise social media, your starting point will be your company website or microsite as your activity on social media will invariably reference this site. One of the first measures of the success of your social media activity will be the extra traffic being generated to your site through your social media channels.

This course is designed to assist people in business to understand how social media techniques can be used as an effective business marketing tool. The object is to provide sufficient information to enable you to develop a social media strategy for a business and implement that strategy personally or through the informed engagement of third party specialists.

Duration: 100 minutes (Note: This is based on the amount of video content shown and is rounded off. It does not account in any way for loading time or thinking time on the questions).

Social Media for Business Training

Recommended System Requirements

  • Operating System: Windows XP/7/8, Mac OSX (10.6)
  • Browser: Chrome 20+, Firefox 28+, Internet Explorer 9, Safari for Mac 5+
  • Video: Up to date video drivers
  • Memory: 1Gb+ RAM
  • Additional Software: Flash Player 10+
  • Download Speed: Broadband (3Mb+)